Starting Out

New media needs new concepts

We never wanted things to stay the same. Watching the editorial and journalistic world of the so-called new media explains why this is so.

"Content is king" seems to be slogan of our electronic age. But looking closer one immediately decides that content on websites is a court-jester, instead. This content-grievance, as one might call it, is due to the fact that makers of websites are much more concerned on how the site looks that on how the site reads. Design over content, unfortunately, is the slogan for most websites, even for many of those with a journalistic approach.

To change the situation somehow, the two free-lancers Melanie Wieland and Matthias Spielkamp founded "dicoco". We were driven by our desire to read stories on the web longer than mere 600 characters. So we started talking to those journalists and editors who are in charge of filling websites with content.

Of course, talking is not all we do, though we really love to talk. We developed trainings and seminars for editors, journalists, PR-people, and all those dealing with contents, formats and concepts for digital media. Furthermore, we develop usability criteria for websites, and of course, we still work as free-lance journalists and editors.